During the agitated election year of 2012 and in the course of this sixth year of the presidency with various reforms on the table, the designer Blair Richardson (from the United States) walked along Paseo de la Reforma recording the signs that each building uses to designate their location. The Reforma publication gathers a selection of these images, recounting the distinct eras, styles, positions and ideas that are projected through the typography alluding to the relationship between design and typography, especially regarding political ideologies and processes.

Blair Richardson is a graphic designer based in Mexico City. Her business, Little Mule Studio, specializes in brand-names, print, signs and digital design projects for clients in the United States and Mexico. Previously, Blair had learned to print with a moving type print in Yee-Haw Industries in Knoxville, Tennessee. Afterwards, she spent several years working with Lowell Williams, the artistic director of the international design consultancy Pentagram. In Mexico City you are likely to find her walking around the printing presses, looking for unexpected inspiration.